Mad Catz to Offer Mass Effect Accessories
Mad Catz Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party video game accessory provider, announced today that it will produce a new line of officially-licensed accessories to support the launch of BioWare’s highly-anticipated game, Mass Effect. Mad Catz has entered into an exclusive agreement with BioWare to produce products for the launch of the title.
“BioWare’s Mass Effect, a science fiction role-playing game being launched exclusively for the Xbox 360, is widely regarded as one of the most anticipated interactive entertainment software titles of 2007,” said Darren Richardson, President and Chief Executive Officer of Mad Catz. “The addition of the Mass Effect license further expands our portfolio of high-profile entertainment and sports licenses and is consistent with our goal to align ourselves with important, mass-appeal brands and interactive entertainment software launches. We recently demonstrated the success and value of this strategy with our well-received line of officially-licensed merchandise for Epic Games’ Gears of War® video game. We look forward to delivering stylish accessories to fans of this futuristic epic when it launches.”
“Mad Catz has established a strong track record of producing and delivering quality products to coincide with major software launches,” said Greg Zeschuk, President of BioWare Corp. “We look forward to the addition of the Mad Catz accessories to Mass Effect’s highly-anticipated launch and are delighted that Mad Catz is offering our fans another outlet to show their enthusiasm for the game.”
The Mass Effect-themed products will include a faceplate and Console Skinz™ combo pack for the Xbox 360 with an MSRP of $29.99 which includes a faceplate and graphics to customize the sides of the console. The products will be available at major video game retailers throughout the United States, Canada, and Europe. For more information visit www.madcatz.com.
“BioWare’s Mass Effect, a science fiction role-playing game being launched exclusively for the Xbox 360, is widely regarded as one of the most anticipated interactive entertainment software titles of 2007,” said Darren Richardson, President and Chief Executive Officer of Mad Catz. “The addition of the Mass Effect license further expands our portfolio of high-profile entertainment and sports licenses and is consistent with our goal to align ourselves with important, mass-appeal brands and interactive entertainment software launches. We recently demonstrated the success and value of this strategy with our well-received line of officially-licensed merchandise for Epic Games’ Gears of War® video game. We look forward to delivering stylish accessories to fans of this futuristic epic when it launches.”
“Mad Catz has established a strong track record of producing and delivering quality products to coincide with major software launches,” said Greg Zeschuk, President of BioWare Corp. “We look forward to the addition of the Mad Catz accessories to Mass Effect’s highly-anticipated launch and are delighted that Mad Catz is offering our fans another outlet to show their enthusiasm for the game.”
The Mass Effect-themed products will include a faceplate and Console Skinz™ combo pack for the Xbox 360 with an MSRP of $29.99 which includes a faceplate and graphics to customize the sides of the console. The products will be available at major video game retailers throughout the United States, Canada, and Europe. For more information visit www.madcatz.com.
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