Great demand on Xbox 360 slim

Microsoft has said that there is "unprecedented demand" for the new slim Xbox 360. Launched last month in North America, the firm said that customers are eager to try out the new device and that it has received a sales spike across the entire Xbox range.

"We are hearing great feedback from retailers that the new Xbox 360 250GB is experiencing unprecedented demand,".

"Consumers are eager to experience this new console, completely redesigned for the future of entertainment: sleeker, smaller, and whisper-quiet.

"Strong demand for the new Xbox 360 250GB combined with a $50 (£32) price reduction in the US on the Xbox 360 Arcade and Elite consoles, now $149.99 (£98) and $249.99 (£164) respectively, has resulted in a significant sales spike for Xbox 360 since the new console hit shelves on or around June 14.

" The system outsold the PlayStation 3 by 194,600 units to 154,500, but failed to better either the Wii or DS, with sales of 334,800 and 383,700 respectively. The slim Xbox 360 will launch on July 16 in the UK.