Kinect marketing to hit $500 million
Microsoft will reportedly fork out $500 million marketing Kinect.
That will top the sum it spent to promote the original Xbox when it
launched in July 2000, according to the New York Post.
The platform holder is said to be preparing to roll out a "major
movie-style marketing blitz" in an effort to win over consumers this
Christmas.
Advertising will span television, magazines and the internet, while
Kinect marketing will feature on products including Burger King, Pepsi
and 60 million Kellogg's cereal boxes.
Steven Spielberg arrantly helped launch the planning phase of the
Kinect marketing campaign 18 months ago.
In the US, around 7,000 retailers are expected to hold midnight launch
events on November 4.
"Kinect is the largest, most integrated marketing initiative in Xbox
history, bigger than its launch," said Robert Matthews, general
manager of global marketing communications for Xbox. "We are going to
be spending millions to launch this globally."
Microsoft has said it expects Kinect sales to "blow away" the iPad by
shifting three million units this holiday season.
Halo: Reach Legendary Edition Xbox 360 discounted
Retailer Amazon.com this week discounted Halo: Reach Legendary Edition
for Microsoft Corp.'s Xbox 360 in a new game sale. This week, the
Halo: Reach Legendary Edition held a sale price of $139.99, seven
percent off the $149.99 MSRP.
The Halo: Reach Legendary Edition includes the game disc in a ONI
black box, Elite armor set to be used in multiplayer modes, Artifact
bag containing classified documents, Noble Team statue by McFarlane
Toys, UNSC-themed custom packaging, and exclusive multiplayer Spartan
armor effect.
Microsoft in Sept. began sale of the Xbox 360 250GB Halo: Reach Bundle
which includes a silver Xbox 360 250GB Slim SKU, two custom
controllers, a copy of Halo: Reach, a token for the Limited Edition
Elite Armor Set, an episode of Halo Legends and a Halo: Reach themed
wired headset at $399.99.
In addition, the Halo: Reach Wireless Controller sells at $59.99.
More than 2.7 million users participated in the Halo: Reach Beta in
May via Xbox Live.
The Limited Edition SKU is available at $79.99.
Halo: Reach is the next entry in the multi-million-selling Halo
franchise. Users will be part of the Noble Team, a squad of heroic
Spartan soldiers called to defend the planet Reach, humankind's last
line of defense between the Covenant and Earth.